The sport of Polo is commonly associated with royalty, class and power, but the world of Polo goes much further beyond the actual sport. It stretches into a world of elegance, beauty, charm and lifestyle. The Sport of Kings is not for the conservative, but rather the brave and adventurous, those who seek excitement, thrill and power. Polo is a unique sporting and lifestyle communications platform, and the sponsorship opportunities are appealing for any brand that is looking to make history by developing a landmark and pioneer the sport of polo in China. Listed as one of the top 10 polo tournaments in the world, the Royal Salute Polo Gold Cup is a highlight on the Global Polo Calendar, and it attracts the attention and presence of Royalty, celebrities and high-profile individuals.
Highlights:
October 17th – 18th 2009 at Nine Dragons Hill Polo Club
Past sponsors including Royal Salute, Cartier, Maserati, Mercedes, Rolls-Royce, Citi Group, Noblesse, Hurun Report and SwissEau
Provides:
An intimate and unique experience for your clients and guests
Innovative and prestigious communication platform for your brand and services
Brand value impact and high net-worth audience recognition
Over 8,000 audience in 3 days, there will be over 12,000 audience this year
70% Chinese, 15% oversea guests and 15% China based foreigners
Over 130 medias represented and reported
Event’s luxury lifestyle image and audience match
Long term partnership growth opportunity
Attract Chinese high-income group's sight
Luxury fashion show
35 of Chinese 150 richest people (Hurun Rich List)
European royalty, Chinese and international celebrities, socialites and businessmen
Sponsorships:
Sponsorship Menu Options
Tailored requirements can be discussed upon interest
Hospitality
Tournament VIP Marquee
· The tournament VIP Marquee is the focal point for the celebrities and officials invited by the tournament and title sponsor. · It is on the center-line of the field and therefore has the best view. · It is built on two levels; the upper level providing excellent views across the field of play. · VIP guests enjoy free flow food & drinks in elegant surroundings and soft furnishings. · The exclusive VIP luncheon is served in the restaurant marquee. · No brand presence is permitted in the VIP Marquee except that of the organizers and the title sponsor.
Private Hospitality Marquees
· Corporate brands have the opportunity to establish their own hospitality area(s) adjacent to the main Tournament VIP Marquee. · Our caterers can provide quotations on different levels of service – or the brand can organize their own catering. · Our vendors can provide quotations on tent set- up and operation – or the brand can organize their own solutions.
The general public and other guests that are not hosted in the Tournament VIP or Private hospitality areas can buy food and beverage at the various vendor outlets around the tournament ground.
Lifestyle and Retail Area
The lifestyle and retail area is located at the end of the field where there is a great concentration of energy and activity, including kids entertainment (e.g. bouncy castle), horse carriage rides, retail & product displays, vendors of food and drinks, club lounge etc – the guests typically visit this area 1 or 2 times during the day as they seek to explore all the areas and activities associated with a polo 'day out'. Brands are encouraged to establish product displays and retail points in this area. There are various standard area and layout options for the retail area; for specification on the size, please refer to the attached price list. Alternatively, brands can also request to establish their own formats, sizes and layouts (e.g. for a car manufacturer to display several different models).
Team Sponsorship
· Naming right for a team · Frequent commentator mentions · Strong presence in program · Name on scoreboard during matches · Brand logo on the player's polo shirt · Entitled to 2 advertising banners onsite measuring 3m x 5m · Entitled to 1 year online signage · Team rest area branded with the logo of the team sponsor · Advertisement in 1 issue of the Polo Life magazine and tournament program · Detailed description and profile of team players in tournament program · Option to have the team’s Professional Players selected and managed by Hussars · Players assist in promotional activities · Photo shoots · Press conference · Meeting guests · Entitled to 10 VIP tickets/day
Signage
Onsite
· 35 large advertising banners measuring 3m x 5m will be placed around the tournament ground, which ensures high visibility. · Priority locations are behind goal areas, adjacent to the scoreboards, opposite the main VIP hospitality marquee and at the tournament site entrance. · Placement of flags around the tournament venue. · Along walk-ways, in parking areas and around lifestyle area.
· Logos on the backdrop, which is only available to Official Partners.
Online
Online signage will include the brand logo and a description of the brand/company (content to be provided by the sponsor), with the option to hyperlink to the sponsor's website. Online signage will be present on 4 websites: · Nine Dragons Hill Polo Club (www.ndhpolo.com) · China Polo Gold Cup (www.chinapolotournament.com) · China Polo Network (www.chinapolo.org) · Hussars (www.hussarspolo.com)
Signage
Polo Life Magazine: a quarterly magazine with circulation of 25,000 readers across China; direct distribution to our members and via polo clubs, equestrian clubs and lifestyle/luxury clubs. · Advertising pages are available (Refer to Polo Life rate card) · Editorial content is welcome
Tournament program: a 'special edition' of the Polo Life in a magazine format with a strong emphasis on editorial features and information on the sport & rules of polo, the teams playing and advice on the etiquette for watching & enjoying polo. · Advertising pages are available (Refer to Polo Life rate card) · Editorial content is welcome
Through our relationships with broadcasters, CCTV & SMG who broadcast the event we are able to provide preferential rates for TV commercials to our sponsors and corporate partners, typically these rates are 20-30% below the rates achievable directly with the TV broadcasters.
Clock Tower
· The clock tower is a permanent feature of the polo club which is highly visible to all visitors. · We seek sponsorship from a watch company for the placement of a time piece in the clock-tower for a minimum term of 3 years.
Citi group - www.citigroup.com Citi is today's pre-eminent financial services company and was built to create a highly diversified financial services company that could act as one to deliver solutions to clients throughout the world.
EFG Bank -www.efgbank.com.hk EFG Bank is part of the global family of private banking businesses of EFG International. EFG Group is an international banking group headquartered in Geneva, Switzerland. It is organized into two subgroups – EFG International & EuroBank EFG.
Maserati -www.Maserati.com.cn Maserati was founded on 1 December 1914 in Bologna, Italy. Since then, Maserati has played a consistently important role in the history of sports car culture and its development. Nearly a century of activity has brought with it glorious achievements both on the road and the track as well as more challenging times, which have helped forge the company’s character and personality.
Rolls Royce - www.Rolls-Royce.com/china Rolls-Royce is a global business providing integrated power system for use on land, at sea and in the air. The Group has a balanced business portfolio with leading market positions. China, where Rolls-Royce has had a presence for more than 40 years, is a significant market for the company's aviation, marine and energy products, and a manufacturing partner of growing importance.
Mercedes Benz - www.Mercedes-Benz.com.cn Mercedes-Benz, the world’s oldest automaker stands for quality and safety, as well as for extraordinarily refined handling, contemporary styling and sustainable mobility. Over the past several decades, Mercedes-Benz has developed into the world’s most valuable premium automobile brand and its star is surely one of the best-known trademarks in existence.
Tiffany & CO. - www.Tiffany.cn Tiffany & CO. has been synonymous with romance, style, quality and luxury. The celebrities and heads of state who have worn their designs of gold, silver and precious stones; the groundbreaking designers who have lent them their vision; and, at the heart of it all, the growth of a New York City legend into a worldwide jewelry phenomenon.
Tahiti Pearl - www.TahitiPearlMarket.com Tahiti Pearl Market is the commercial face of a family company, created in 1994, whose principal activity is the culture of Tahitian pearls, natural wonder of our lagoons. Tahiti Pearl Market accentuates the refinement, the beauty and the distinction that is the Tahitian Cultured Pearl by also displaying innovative pearl jewelry collections with unrestrained elegance.
Swisseau -www.swisseau.com The Swiss Alps are giving SWISSeau its purity, the strength of its minerals and its outstanding fresh and balanced taste. SWISSeau brings you this unique spring water straight from Switzerland’s alpine highlands. It’s wonderful for drinking and excellent for your health.
Hurun Report - www.hurun.net Hurun Report is a leading luxury publishing and events group, comprising a magazine and active events business targeted at China’s high net worth individuals. “People often aren’t considered truly rich until anointed by Hurun Report…” Wall Street Journal US Edition Jan 2008.
Noblesse - www.noblesse.com.cn Noblesse is China’s leading luxury lifestyle magazine, created exclusively for the country’s elite population. It leads, shapes, cultivates and informs China's taste for affluent and sophisticated lifestyle choices. The magazine aims to both educate and entertain Chinese audience with captivating articles and inspiring images.